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Breaking the NBA
What did we want from the overnight Luka Doncic news cycle?
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🎤 QUICK START ✍️

Credit: Credit: Bill Streicher-USA TODAY
🏈 NFL heading Down Under. The Herald Sun in Melbourne scooped a planned October 2026 meeting between the Los Angeles Rams and Philadelphia Eagles at the massive Melbourne Cricket Ground. The league hasn’t confirmed the report, but it tracks after games in Rio, Munich and London in recent years.
🖥️ MSG Networks look to Amazon for lifeline. Amid an ongoing carriage dispute with Optimum, the New York-based regional sports network is reportedly working with JPMorgan to restructure its debt. Who might toss some cash their way but Amazon, which continues to expand its entertainment arm and recently stuck a deal to stream FanDuel Sports Networks locally across the country. A potential bankruptcy is not expected to interrupt MSG Networks from broadcasting Knicks and Rangers games.
🏀 Mike Breen hints at LeBron’s future. Ahead of ABC’s Saturday night broadcast of Lakers-Knicks from Madison Square Garden, the league’s top announcer teased in an interview with the New York Post that The King might not be retiring as soon as expected. Based upon James’ strong play of late, Breen said, “I still have a feeling he’s going to be playing a few more years.” About that…
🚨LEADING OFF 🚨
Breaking the NBA

Mandatory Credit: Jerome Miron - USA TODAY
The Shams Charania tweet hit like a bolt of lightning on a sunny day. So sudden and dramatic that nearly every NBA fan online had the same reaction: Was Charania hacked?
The Los Angeles Lakers had done it again. Out was Anthony Davis, the last superstar they nabbed from a rival team. In was Luka Doncic, just as quickly as we learned the Dallas Mavericks’ cornerstone was even available.
Yes, this is real. Sources tell ESPN: Full trade:
- Lakers: Luka Doncic, Maxi Kleber, Markieff Morris
- Mavericks: Anthony Davis, Max Christie, 2029 LAL 1st
- Jazz: Jalen Hood-Schifino, 2025 Clippers 2nd, 2025 Mavericks 2nd
— Shams Charania (@ShamsCharania)
5:16 AM • Feb 2, 2025
After Charania affirmed he was of sound mind and body, reporters in Dallas, L.A. and beyond leapt into action. The overnight SportsCenter with Shae Pepler Cornette and Phil Murphy became must-see television, with ESPN insider Brian Windhorst and Dallas-based reporter Tim MacMahon beaming in with tales of Doncic’s alleged weight and unease over his next contract. “Basketball Twitter” sifted through jokes to find what the experts could make of the most shocking NBA trade ever.
We learned from longtime LeBron whisperer Dave McMenamin that James found out about the trade at dinner. Soon after, Dallasite Marc Stein confirmed Doncic did not request this trade. Dallas Morning News beat writer Brad Townsend reported that Dallas GM Nico Harrison operated as almost a renegade in the shadows to deal a player who just last season led the Mavs to the NBA Finals.
Luka Dončić did NOT request a trade, league sources tell @TheSteinLine.
The Mavericks did this on their own accord, getting back Anthony Davis but only one future first-round pick from the Lakers in 2029 for a 25-year-old regarded as a future MVP.
More NBA from me;… x.com/i/web/status/1…
— Marc Stein (@TheSteinLine)
5:35 AM • Feb 2, 2025
From an outsider’s point of view, the pattern appeared more jilted than usual. Sure, Charania came in with the news. But given the massive shock of the trade, that wasn’t enough. This Doncic trade wasn’t the culmination of a saga like that of Jimmy Butler in Miami, but an atomic bomb. The usual delivery of news by insiders (mostly at ESPN), whose tweets dutifully serve as the ink that makes a move real, couldn’t stand on its own.
Once fans accepted Charania was not hacked, reality proved even more confusing. We needed to understand why the Mavs did not want to pay Doncic, why they only negotiated with the Lakers, and how it all happened so quietly. Local reporters delivered on every front.
From the perspective of Charania, the biggest scoop of his life brought to mind his former mentor’s now-famous quip, delivered to SI in December: “Nobody remembers [breaking stories] in the end. It’s just vapor.” Not only did the overnight Doncic news cycle reinforce the value of sports reporting, even in traditional places like a newspaper or SportsCenter, but it highlighted why an insider’s tweet is not fully “news.”
Without the initial reporting to prime the pump or the justification for such a shocking decision, the existence of a sports transaction means nothing. A “Shams Bomb,” or whatever the new moniker is — it is an empty vessel. Sports give us stories. News breaks are absent of narrative. The follow-up reporting, the countless hours of analysis to follow, that’s what pulls us closer to the story. That’s what makes it…real.
🖥️ TOO ONLINE 📱
🔵 Streamers show out for Royal Rumble 🔵
From Bob Costas to Cyndi Lauper to Donald Trump to Bad Bunny, the WWE has always been a place for viral celebrities to show a more chaotic version of themselves and find a new audience. This weekend, we saw what that looks like in the 2020s as arguably the two biggest American streamers, Kai Cenat and iShowSpeed, ventured to Indianapolis for the Royal Rumble.
Cenat streamed on Twitch from the front row of the crowd, while “Speed” toured backstage. Remarkably, Triple H and WWE encouraged both streamers to go live for the duration of the event, which aired as a “PLE” on Peacock. That gave both streamers’ massive young audiences a close-up view of the Royal Rumble through the lens of the creators they love.
SPEED WALKED OUT AS #8 IN THE ROYALE RUMBLE AND INSTANTLY KNOCKED SOMEONE OUT 🤯🤯
— sea✰ (@destroynectar)
2:24 AM • Feb 2, 2025
By midday Sunday, more than 3 million people had viewed Speed’s YouTube stream of Royal Rumble. By point of comparison, Wrestlenomics estimated last year’s WrestleMania scored fewer than 3 million viewers. The debut of Raw on Netflix last month drew a similar audience.
This shows the power of free viewing on YouTube, yes, but also just how popular these streaming stars have become.
Kai Cenat’s reaction to John Cena losing his last ever Royal Rumble 💔
— ryan 🤿 (@scubaryan_)
3:26 AM • Feb 2, 2025
Tapping into their communities the same way it did with Logan Paul in recent years (not to mention the Netflix deal, WWE Network or even cable television), WWE continues to be ahead of the curve of most sports leagues in embracing new technology and fan behavior.
🎤 MEDIA MOMENTS ✍️

Mandatory Credit: David Butler II - USA TODAY
The Hurley brothers continue to garner strong opinions across NCAA men’s basketball media. An ugly finish in the rivalry game between Arizona and Arizona State led ESPN’s Richard Jefferson (an Arizona alum) to call ASU’s Bobby Hurley a “clown,” while Gus Johnson and Scott Van Pelt weighed in as well.
LeBron James, in the aftermath of the franchise-shaking trade for Luka Doncic, called CBS Sports reporter Bill Reiter a “fkn” liar on X after Reiter suggested James wanted Anthony Davis out of town.
📺 WHAT TO WATCH 📺

Credit: Kirby Lee - USA TODAY Sports
NFL commissioner Roger Goodell will hold his annual Super Bowl Week press conference on Monday in New Orleans ahead of Super Bowl LIX. Expect questions about Tom Brady, Justin Tucker, QB sliding rules, and an 18th week of the season. It starts at 4 p.m. ET.
Reigning WNBA Defensive Player of the Year and Unrivaled founder Napheesa Collier and her undefeated Lunar Owls BC squad keep Week 3 of the 3-on-3 women’s basketball league going from Miami starting at 6:30 p.m. ET.
️🔥The Closer🔥
Nick Wright vs. The World

Credit: What’s Wright? with Nick Wright podcast
As if inspired by the Kansas City Chiefs stepping on the throats of the Buffalo Bills for the fourth straight time in the AFC playoffs, FS1 host Nick Wright is out for blood.
The Kansas City native is among the most strongly opinionated hosts on any network, and fiercely defends his Chiefs against any naysayer. Wright famously has a tattoo with the phrase “Never a Doubt” that Patrick Mahomes borrowed for his post-championship tweet in 2024. That passion for the team bubbled over when Troy Aikman and Adam Schefter led the charge against Mahomes’ supposed manipulation of the rules and Kansas City’s fortuitous officiating. And it… never stopped boiling.
After calling out Schefter for “terrible journalism,” Wright turned his pitchfork toward fellow ESPNer Dan Orlovsky as well as the whole doggone sports media. But that was just on the NFL! Before the week was up, Wright also took on Stephen A. Smith over what he called “disingenuous commentary” on Bronny James and the Los Angeles Lakers.
So what’s gotten into Wright? Even with his Chiefs fandom and unabashed homerism of the James family (not to mention that he shares an agency with the father and son) in mind, Wright rarely goes this far. In past conflicts, Wright has tended to take shots at the big narratives (like the Lamar Jackson lovefest among NFL analysts) and consensus among sports talking heads (like NFL athletes defending Deshaun Watson) — not how his colleagues do their jobs.
Perhaps it’s First Things First’s rising ratings or his new contract at FS1 that are giving Wright the confidence to take on his rivals. Either way, in an industry where the top talent is usually selective about the beef it cooks up, Wright is getting bolder. And rest assured, it will only get stronger if the Chiefs win again.
Which new, single-location gimmicky sports league are you more interested in? |
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